I think some are the Customer acquisition strategies consist of referrals, giveaways, prize or loyalty programs, demos, and samples. Indeed, customer acquisition is a critical nexus between publicity and customer relationship management that expedites the addition of targeted customers dramatically. Social Media platforms like Facebook and Google have established a more objective and illuminating approach for customer acquisition campaigns. Both Facebook and Google platforms in mobile advertising enable targeting of specific user segments to take advantage of. While planning Customer Acquisition Cost Strategies one must evaluate the cost of transforming a potential lead into a customer. Add together the cumulative marketing and sales costs and divide that total by the number of new customers achieved during the time frame. These will give us the estimated cost of acquiring a new customer. In order to increase the profitability of business the Customer Acquisition Cost (CAC) must be constantly under check.